Brought into the process early, we worked closely alongside the creative team to help shape the visual direction of the campaign. A key challenge was balancing the established colour language of the non-alcoholic category — typically dominated by blues, whites and lighter greens — with the richer, more recognisable green palette associated with the Tanqueray Masterbrand.
Our involvement spanned creative concept development, compositing and motion design, building a premium and visually dynamic suite of assets from the original photography. Some executions incorporated subtle motion by compositing moving footage into static imagery to add depth, atmosphere and energy, while more technically ambitious assets required the creation of bespoke 3D hero elements that were later animated and integrated into the campaign world.
Final deliverables included tutorial films, cinemagraphs and social stills across the wider campaign rollout.
