Marmite
Dishes Of Love & Hate
ADAM&EVE\TBWA
Marmite leans further into its iconic “love it or hate it” positioning with its latest campaign, 'Dishes of Love and Hate’.
Embracing these extreme reactions, the brand encourages viewers to bring Marmite into everyday cooking.
.avif)

At first glance, the visuals appear to be appetising shots of popular dishes made using Marmite. But if you look closer, you’ll see a mix of delighted and horrified faces emerge within the ingredients, hidden in elements like jalapeños, pickles, and bok choy, bringing the brand’s extreme reactions to life within the food itself. We retouched AI generated images and upscaled for print using Topaz Gigapixel.
No items found.



