Created to support the launch of Sainsbury’s Christmas campaign alongside the iconic BFG partnership, this OOH campaign brought the magic and scale of the advert into the real world through a series of large-format builds and tactical executions.
Working across concept adaptation, large-format design and production rollout, we helped translate the playful energy of the film into a high-impact outdoor campaign that stopped commuters in their tracks.
Alongside the hero builds, we developed a suite of tactical print and OOH assets created to work across multiple formats and placements, ensuring consistency across the wider campaign ecosystem while allowing flexibility for location-specific messaging and rollouts. Designed to capture the warmth, spectacle and humour of the Christmas campaign, the creative combined bold festive typography with rich food photography.
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