Battersea
Cost Of Cute
NCA
The campaign confronts the health consequences of cats and dogs being bred for ‘cute’ features. A pug’s squishy face or a cat’s folded ears look sweet on Instagram, but the cumulative breeding for these ‘in demand’ features has serious consequences.
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Meticulously handwritten by our talented designnrs, it's the attention to detail and craft that can make all the difference.
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