In the last 10 years, 6,929 young people in the UK have taken their own lives.

An installation of 6,929 birthday balloons, each balloon representing a young life lost and the birthday they didn’t get to celebrate, was unveiled in the Westfield Atrium. Accompanying the installation was a national run of press, OOH and social, each capturing a young person who has lost their life to suicide. We are immensely proud to have had the opportunity to create another amazing campaign, alongside Adam&eveDDB and CALM, to highlight the importance of talking to young people about suicide. Our role focused on creating a sensitive, cohesive visual language, with careful crafted design and retouching, ensuring clarity and consistency across all formats.