Sainsbury's
Spring Fresh Campiagn
NCA
For Sainsbury’s latest OOH campaign, we were tasked with the role of highlighting how Sainsbury’s helps the planet, animal welfare and the community.
We crafted a series of illustrations spotlighting this, which we then brought to life in our motion department.
Two cows are shown in scales with copy saying “We pay our dairy farmers fairly”, a fishing boat is accompanied by copy reading “We catch all our fish responsibly” and some carrots increasing in size feature alongside the line “We’ve grown relationships with British farmers for decades
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