Monkey returned to front the launch of “Live life one tea at a time”, a new creative platform for PG Tips created by NCA, part of the Ogilvy Group UK and supported by an £8m campaign rollout. The campaign also stars comic actress Emily Atack, who plays Monkey’s wife, Alice, also known as Mrs M.
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Starting with the supplied photography, we rebuilt the living room environment entirely in 3D, while the kitchen assets were sourced and adapted from TurboSquid. Using Cinema 4D, we re-lit, textured and rendered the scene to create a polished, photoreal final image that integrated seamlessly with the original photography. Final compositing and bedding-in were completed in Photoshop.
Alongside the CGI production, we also led the design development of the campaign lock-up and accompanying static assets across the wider rollout.Monkey, PG Tips’ iconic mascot, is back to launch a new creative platform, ‘Live life one tea at a time’, for the UK’s most popular tea brand.
