Free AF
Get Drunk On Life
ACE OF HEARTS
Collaborating with Ace of Hearts, we delivered artwork and created motion assets across OOH and social for Free AF’s first global campaign.
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Launching across the UK, US and New Zealand, Get Drunk on Life flips the script on Dry January, rejecting restraint in favour of everything worth getting high on that doesn’t come in a glass. Love, music, culture, nights out, sore feet, reckless ideas and sunrise moments.
From fly posters hitting Soho and Shoreditch to social content built for scale, the campaign celebrates living fully. Loud, joyful and unapologetically alcohol-free.
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