Nothing Fills a Hole Like Pot Noodle

adam&eveDDB
KingHenry: Design & Retouching

To highlight just how scrumptiously satisfying Pot Noodle is we show, literally, how nothing fills a hole quite like it, by filling a number of potholes across the UK with the noodle snack. 

In a tongue-in-cheek campaign running across DOOH, print, and social, we filled a range of caverns – a washing machine drum, a pool table pocket, a post box – with some Bombay Badboy and Chicken & Mushroom, to cement Pot Noodle’s hunger-satisfying abilities.